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Get $120,000 Paid Search Leadership

For a fraction of the price.

Introducing the Fractional Paid Search Director program, by Kingly Consulting.
It's not hard to find good help anymore.

Your PPC team wakes up every day to fire raining from the sky. Clients believe all of their requests are emergencies and Google is constantly changing the rules.

Client-facing teams have to translate the phD level jargon of ad specialists to plain language for your clients and offer strategic recommendations, despite having the least marketing experience of anyone in the agency.

Ad Specialists are trying to scale accounts from countless industries in accounts of all sizes, despite knowing very little about strategy. 

Enter The Paid Search Director.
  • Not sure how to handle that problem client? Ask the PSD.
  • Not sure how to scale that stagnant account? Ask the PSD.
  • Still relying on GA4 for Conversion Tracking? Ask the PSD.
  • Don't feel confident closing that prospect at 4x your normal rate? Ask the PSD.
  • Want to improve reporting? Ask the PSD.
  • Team members struggling with time management? Ask the PSD.

Paid Search Directors are the ultimate solution to anything your PPC struggles with, on the ad management side or the client side.

Whether you have 1 team member or 10, a senior PPC expert with intuitive communication and a head for strategy can turn a sloppy PPC service into the highlight of your agency.

The reason most haven't is the price tag.

The average Paid Search Director in the US makes over $115,000.

Not every agency is ready for that kind of investment, but they still need help.

There's finally an option.

  • If you don't understand PPC
  • If you want to get out of the weeds
  • If you're losing PPC clients
  • If you're losing PPC team members
  • If you want to provide the best service possible
  • If you don't want to pay over $100,000 for help

It's time to hire a Fractional Paid Search Director.

Fractional PSD Plans

Get the senior PPC service you need at the level you can afford.

Basic

$2997/month

Basic Direction
  • 2 Account Audits Per Month
  • Weekly Calls With Your PPC Team
  • Monthly Client-Facing Team Calls
Start With Basic

Complete

$4997/month

Turn-by-turn Direction
  • 5 Account Audits Per Month
  • Weekly Calls With Your PPC Team
  • Monthly Client-Facing Team Calls
  • Dedicated Slack Channel For Fast Q&A Between Calls
Start With Complete

Comprehensive

$6497/month

Live GPS Direction
  • 8 Account Audits Per Month
  • Weekly Calls With Your PPC Team
  • Monthly Client-Facing Team Calls
  • Dedicated Slack Channel For Fast Q&A Between Calls

  • Assistance closing up to 2 Google Ads sales calls per month.

Start with Comprehensive
All plans are month-to-month. Upgrade, downgrade, pause, or cancel any time.

How It Works

  • Account Audits

    We start with comprehensive, deep-dive audits. These tend to produce major overhaul recommendations or 6-15 pages of optimization suggestions. After covering all of your accounts, or upon request, we re-audit previously covered accounts with a specific focus (i.e. Strategy, CRO, Waste Mitigation, etc)

  • Weekly PPC Team Calls

    60 Minutes with your entire PPC team every week. This is to solve specific account problems, learn advanced strategy (or beginner, we don't judge), squeeze in live audits, develop time management systems, improve mindset... Anything that helps them do their job better.

  • Client-Facing Team Calls

    Managing ads is hard, but managing client relationships is a different kind of hard. People are unpredictable and they want their agency rep to wear every hat from "elite strategist" to "business therapist". We guide your team through all of it and equip them to retain your clients for the long haul.

  • Dedicated Slack Channel

    PPC fires don't wait for your scheduled weekly call. We'll get your whole team into a dedicated Slack channel to get the help they need FAST. No topic is off the table. Get answers, help, second opinions, fresh eyes... Whatever you need.

  • Sales Assistance

    Got a big prospect you don't feel confident closing yourself? We hop on sales calls with you as your Paid Search Director and answer the toughest questions your prospects can throw at you to earn their trust, then walk you through every step of delivering great results for them.

  • Month-To-Month

    Think this sounds cool, but aren't sure whether it will be what you need? Try it for a month and then stop. We don't ask for a minimum commitment and we don't charge for the next month if you don't cancel in time. Pay a flat rate on autopay every month and stop when you want. Clean and simple.

Dedicated Paid Search leadership for a fraction of the price.

Meet Ryan Baker, your Fractional Paid Search Director with 9 years of PPC experience in countless industries.

Ryan has helped dozens of agencies and has direct experience as an account manager, sales & strategy rep, ad manager, paid search director, director of client services, VP, coach, trainer, consultant, and agency owner. Many of these roles paid $120,000-$160,000. (He will not charge you that much.)

PPC beginners and gurus alike reach out to Ryan for his unique ability to blend strategy and tactical optimization with practical, real-world experience to find the best solution to any agency problem.

Whether it's the platform or the user, the strategy or the execution, Ryan cuts to the core to save time and money while maximizing returns for you and your clients.

Ryan Baker

Frequently asked questions

Can't I just join a PPC community?

Joining a PPC community and hiring a Paid Search Director differ mainly in focus and speed. In a community, you can ask about any problem, but responses often require more context, making it hard to provide enough detail for effective solutions.

Without access to the ad account, diagnosing issues can be challenging, and sharing client details may be restricted, limiting discussions on ad copy, landing pages, and branded content.

While some communities are active and helpful, you depend on the crowd's responsiveness, which can be slow. Collecting context, waiting for responses, and fitting into the community's schedule can delay solutions.

In contrast, a Paid Search Director offers focused, faster, and more private problem-solving.

Is it too early for a Fractional Paid Search Director?

If you have one ad manager and 10 or more ad accounts, you can benefit from hiring a fractional paid search director.

The more team members you have and/or the more accounts you have, the more it helps to have senior talent on hand to troubleshoot problems, put out fires, and skill up your specialists.

We generally recommend our Basic plan for agencies with only 1 ad specialist, our Complete plan for agencies with 2-3 specialists, and our Comprehensive plan for agencies with 4 or more ad specialists.

Do you handle any implementation?

Implementation is handled on a case-by-case basis. Because the scope can vary so wildly, it is usually limited to whatever can be done via remote access on a Zoom call. 

Additional help will be priced as individual projects at a discounted rate, but will include recordings of the process to serve as future training for your team.

Can you help me hire for my team?

You bet! We've helped agencies fill many positions ranging from VAs and Junior Ad Managers to Senior Ad Managers and Paid Search Directors (yeah, we're happy to help ourselves out of a client!).

We review and revise job descriptions, review and shortlist resumes/CVs, advise on interview questions and review recorded interviews (sometimes we can attend), and help you with the final decision.

Because this can be really time-intensive and is a high-value service, we have to charge separately for this.